The name “Goji berry” is said to come from the animal at the top of the wild food chain. Goji is considered a whole food because it is packed full of multiple nutrients in one serving. It has been associated with Traditional Chinese Medicine for over 5000 years, and is treated as a national treasure in China.
Goji berry are among the most nutrient dense, antioxidant rich plant foods in the world. They are packed with phytochemicals that stimulate the immune system and may slow down or prevent cell damage. They are very high in zeaxanthin, a pigment that may prevent the onset of age related macular degeneration. They support a healthy heart and circulatory system, strengthen muscle and bone, increase energy, regulate metabolism, enhance sexual function, and improve memory.
With a flavour similar to a cherry but with spicy undertones, the fresh fruit may be eaten as is, used in salads, added to soups or stews, in rice dishes, stir fry, or to make wine or sports beverages.
Dried Goji berry may be used in trail mixes, energy bars, rice dishes, stir fry, candy, baking, on hot or cold cereal, in yogurt, or just enjoyed as a dry fruit snack.